Prior to 2015, only a very small proportion of businesses were providing a ‘mobile friendly’ website for mobile users. After the introduction of Google’s mobile-first algorithm in April 2015, any website that was unable to display properly for mobile users would be penalised. Successful businesses suddenly found their site’s slipping from the top positions on search results pages.
What is responsive web design ‘RWD’?
A website designed using responsive web design (RWD) utilises the same basic code for desktop and mobile browsers. However, the CSS code, the code that affects the page layout and style, changes according to what size device is being used. An RWD approach is the only format for a truly user-friendly experience on differing devices.
However, RWD is not the only way to make a website viewable on all devices. A ‘mobile friendly’ design also allows a website to function on different devices. While this method has been around for a while, it is considered very bad for website visitors. It frustratingly requires users to zoom in and out to view the content successfully.
Do I really need a responsive design?
We live in an era of ultimate options and users have now become accustomed to accessing the internet at any time, from any location on any device. Here are just a fraction of readily available mobile user statistics which highlight this trend.
According to a post published by We Are Social called ‘Digital in 2018 in the United Kingdom’ there were 52.94 million active mobile users in the UK in 2018. They also showed that year on year mobile phone usage is up by 10%.
Mobile traffic currently represents a little over 52% of the global internet traffic (Statista), rising steadily since 2015, due mainly to Google’s algorithm changes and advancements in mobile technology. This rise in traffic is only set to grow, with predicted figures rising to 79% by the end of 2018 (Zenith).
57% of internet users say they won’t recommend a business with a poorly designed mobile site (SocPub).
If your website isn’t responsive this is a very large potential market place you are missing out on. These statistics demonstrate an overwhelming business imperative for responsive web design, giving struggling businesses a head start over competitors who currently have little or no mobile presence of their own.
We use a fluid flexible grid system and CSS3 media queries to create scalable, good looking website designs that function seamlessly on all devices. All our designs have a user-friendly UI, so visitors can easily navigate the site in all screen widths, with no horizontal scrolling.
Cross testing on different browsers, screen orientations and operating systems are essential for a responsive experience. We always make sure all images, fonts, HTML and apps are fully optimised for fast page download times.
If you are not sure how well your website performs on mobile devices, we provide a full mobile health check. Our mobile health check takes a look at your website’s HTML code, navigation, structure, download speed, usability on different devices and includes our expert recommendations.